What is Digital Marketing
Digital marketing refers to the promotion of goods or services via digital platforms, including search engines, social media, email, and websites. This approach encompasses strategies such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, and social media engagement to connect with a specific audience. In contrast to traditional marketing methods, digital marketing offers data-driven insights, targeted audience segmentation, and opportunities for interactive engagement, rendering it crucial for businesses seeking to succeed in the online landscape.